Vietnam tightens App Store game rules – Apple requires licenses

Apple has reminded game studios that they need a special license to distribute games on the Vietnamese market. This requirement has existed before, but now Apple is officially implementing a mechanism to block games that do not have the approval of Vietnamese authorities.

Apple has published instructions for developers, which describe the steps to comply with the new rules:

• Obtain a license from the Vietnamese authorities.
• Indicate the license number and link to App Store Connect.
• Submit an updated version of the game for review.

Failure to comply with the new requirements may result in the removal of games from the App Store.
Developers are advised to contact the Vietnam Broadcasting and Electronic Information Authority (ABEI) for clarification.

"The video game market in Southeast Asia continues to grow and attract the attention of regulators. Therefore, some degree of control from the state is inevitable."

"The system with game licensing (similar to distribution certificates for films) is understandable for government agencies and optimal for market participants. If your studio plans to enter the Vietnamese market, we recommend obtaining the necessary permission for the game in advance to avoid obstacles to the distribution of the game later.​"

By contacting us, you will receive:

• Consultation on obtaining a license to distribute games in Vietnam.

• Analysis of the risks and opportunities for entering the Vietnamese market, taking into account the new rules.

• Support in the licensing process and interaction with the Vietnam Broadcasting and Electronic Information Authority (ABEI).

• Development of strategies to comply with Apple requirements and local legislation to avoid blocking games in the App Store.